Pierlite is entering an exciting new chapter as the key trade brand of Signify in New Zealand. Building on a strong local heritage, the refreshed Pierlite brand is designed to make lighting selection simpler, faster and more intuitive for wholesalers, contractors and customers.
The new packaging and in-branch merchandising have been developed with the customer experience in mind. A stronger shelf presence will help Pierlite products stand out, while clearer range segmentation makes products easier to identify and choose. Improved navigation will help wholesalers and contractors move through the range with greater ease, while a consistent presentation reinforces the trusted quality and value associated with Pierlite as a Signify brand.
Pierlite’s refreshed offer is organised across Residential, Commercial and Industrial segments, helping customers quickly find solutions suited to their application. The approach brings greater clarity to the range while maintaining the quality, reliability and local expertise that have supported Pierlite for generations.
A managed transition
Customers may see both existing and new packaging in market during the transition, alongside refreshed point-of-sale materials, catalogues, website content, training and other supporting resources. This is a planned and managed rollout, with the transition across our portfolios beginning from October 2026 and continuing into early 2027.